Samsung Electronics says the nation's launch of the world's first digital multimedia broadcasting (DMB) Thursday will help the company create a global market for the service.

In a presentation on its DMB business strategy Tuesday, Samsung said the domestic market will act as a springboard for the company's DMB exports abroad including to the United States, Europe and China.

As a first step, the company next month will begin marketing activities online and off and a nationwide publicity campaign next year leading to the World Cup soccer finals in Germany.