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Study: Online Transactions on Naver, Coupang Jump Significantly in H1

Written: 2021-08-24 15:25:19Updated: 2021-08-24 15:46:38

Study: Online Transactions on Naver, Coupang Jump Significantly in H1

Photo : YONHAP News

A recent study found online transactions on the country's leading portal Naver, e-commerce giant Coupang and other such apps increased by a significant margin during the first half of this year.

According to app and retail analytics firm Wiseapp/Retail/Goods, domestic online service transactions on Naver stood at 17-point-75 trillion won from January to June, up 40-point-five percent from a year earlier. This includes money paid through its smart store, webtoon, music, advertising and Naver Pay services.

Transactions on Coupang and Coupang Eats food delivery app stood at 16-point-12 trillion won, expanding 60-point-six percent on-year.

The country's top food delivery service provider Baedal Minjok, operated by Woowa Brothers, saw its transactions nearly double to eight-point-56 trillion won.

eBay Korea's online transactions, including those of Gmarket and Auction, on the other hand, only rose point-two percent on-year to total eight-point-83 trillion won.

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