An increasing number of South Koreans now turn to their mobile devices when shopping online.
 
Online retailer 11Street said Friday that half of the products it sold last month were ordered via mobile phones.
 
An 11Street official said it was the first time mobile sales equaled personal computer sales for all products, although the transition occurred for some products early this year.
 
Online retailer Gmarket also said its mobile sales surpassed 50 percent last month.  
 
Social commerce operator Ticket Monster (TMON) said as much as 78 percent of its revenue last month was mobile based.
 
An official of an online retailer said that mobile orders have increased sharply this year thanks to the development of technologies that optimize one-stop payment systems on mobile platforms.